SHOPPER is an annual survey of reference that analizes the circuit and shopping pattern of households and enables a description of the profile, reasons and habits of shoppers that visit different banners and retail formats.

This survey offers a systematic approach which allows a yearly comparison of the evolution of shopper behaviour among the top retailers. An opening by chain enables a comparison between strengths and weaknesses of the main key accounts.

Available Studies:

- Shopper Argentina
- Shopper Central América
- Shopper Colombia
- Shopper México
- Shopper Brazil
- Shopper Traditional Channel Guatemala
- Shopper Convenience México
 

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