Shopper Key Accounts 2013
>> Who is the Shopper on main Latin American banners?
>> What are the drivers that the shopper used to selected store to shop?
>> what is it purchase in main categories in main categories?
SHOPPER is an annual survey of reference that analizes the circuit and shopping pattern of households and enables a description of the profile, reasons and habits of shoppers that visit different banners and retail formats. This survey offers a systematic approach which allows a yearly comparison of the evolution of shopper behaviour among the top retailers. An opening by chain enables a comparison between strengths and weaknesses of the main key accounts. Available Studies: - Shopper Argentina - Shopper Central América - Shopper Colombia - Shopper México - Shopper Brazil - Shopper Traditional Channel Guatemala - Shopper Convenience México
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